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(Photo: REUTERS) Monday 21 October 2013
The flagship One sells good, but HTC still sinking deeper and deeper into the crisis. HTC’s Peter Chou Patriarch therefore does not withdraw, the company management but now shares with the Board’s boss.
smartphone vendor HTC is trying to stop its descent with a tag in the top management. The Board Chairman Cher Wang will pay more attention to the daily operations while CEO Peter Chou will focus on products and innovation. The manager said the two in an interview with the “Financial Times”. They hinted that HTC also working on tablets and portable devices such as a data clock but did not specify details.
HTC already more than a year struggling with sales problems. Even the acclaimed experts flagship model HTC One could not stop the downward trend. According to calculations by the market research firm Gartner, the market share slipped to 2.6 percent. In the third quarter, HTC had to accept (some 74 million euros) a loss of 2.97 billion Taiwan dollars. This was the first quarterly loss of the company. Sales fell year on year by almost a third to 47.05 billion Taiwan dollars (1.18 billion euros).
fraud scandal shakes HTC
After several outgoing senior staff member in September also saw a tangible excitement for fraud scandal at HTC. Top designers and managers should have only facilitated with bogus contracts to their employers more than $ 330,000, then with the money to start their own business and company secrets.
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Chou said in the “FT” interview, the HTC one to sell well, while sales problems in the entrance area and the mid-priced subject. Here he would first rectify. In spring, the head of the company had announced his resignation, the HTC one should be a failure. The manager does not commented on recent information that HTC could build a smartphone for Amazon.
Open mindedthey expressed themselves when it came to the foray into new product categories. If an HTC tablet coming to market, it would be “pretty and groundbreaking,” Wang said. In addition, portable equipment was a “very important part” of the company. Chou also curtailed that this market was very stand at the beginning.
Source: n-tv.de
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