Taipei – The smartphone specialist HTC arises after its first-quarter loss on a another tough quarter. The next two months would be the “biggest challenge”.
This Board chief said Cher Wang in an interview published on Monday with the transmitter Bloomberg TV.
HTC had posted a loss of 2.97 billion Taiwan dollars (some 74 million euros) in the third quarter. This was the first quarterly loss of the company. Sales fell year on year by almost a third to 47.05 billion Taiwan dollars (1.18 billion euros).
HTC, long time a strong force in the smartphone business, for more than a year of struggling sales problems. Even the acclaimed experts flagship model HTC One could not stop the downward trend. The company recently “Iron Man” actor Robert Downey Jr. committed as advertising medium to attract customers.
“We really have the best technology and the best product,” Cher Wang asserted in the Bloomberg TV interview. “If we can communicate better, consumers will recognize this because they feel that our equipment is the best.”
The share of HTC in the smartphone market has recently fallen to just under three percent, according to experts. The company relies on Google’s Android operating system, which although dominated the computer business phones – and especially by far the largest manufacturer Samsung brings the profits. According to Bloomberg Information Microsoft HTC already offered to be able to get the operating system Windows Phone cheaper.
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