HTC and Windows Phone Microsoft would like to return in the Taiwanese boat - CNET.de

by Anja pouty-Trautmann on 7 October 2013, 14:46 Clock

Microsoft will attract you with low or even free licenses Taiwanese. The company hopes that the re-entry more HTC’s market share for Windows Phone.

Already

weeks ago also mentions a report by Digitimes that HTC likely to want to adopt Windows Phone 8 and Windows Phone 8 smartphones.

Now, Microsoft is supposed to make every effort to recover HTC as a hardware partner for Windows Phone. To convince the Taiwanese them, re-sell devices with the OS, Microsoft should have offered them inexpensive or even free licenses for Windows Phone, as Bloomberg reported, citing anonymous sources. The offer of disclosure applies to dual boot models on which Android and Windows Phone to run in parallel.

HTC, maker of the first Android smartphones and the latest HTC one, had in the past Windows Phones in the program. However, it currently does not plan according to Bloomberg to develop devices to the Microsoft OS.

Runs on HTC One soon alongside Android and Windows Phone (Image: CNET).

Terry Myerson, head of Microsoft’s operating system division, HTC should have the offer in September to reduce the license fee for Windows Phone or even entirely avoid it. The Bloomberg report says Myerson will travel to Asia this month to diskuttieren the proposal. Is currently still unclear how the dual OS approach to work. Technical details are currently being drawn, as Bloomberg.

HTC declined to comment on the report. Microsoft has not yet ruled on demand to News.com.

A sticking point in Microsoft’s efforts to HTC is no doubt that it is the acquisition of Nokia’s mobile business to a direct competitor. On the other hand, the same is true for HTC Google Android partner, who is now the owner of Motorola Mobility.

Windows Phone has been difficult to make up ground on the dominant systems Android and iOS in the global smartphone market. After all, it was but recently increased its market share in Europe, according to figures from Kantar World Panel to 9.2 percent. Android comes here on average accounted for 70.1 percent, iOS to 16.1 percent.

Microsoft currently undergoing a dramatic transformation, from a pure software company for hardware vendors. First attempt was the Windows 8 Tablets Surface, the second generation 22 October is coming to market.

HTC fighting under its own problems. Due to declining sales of the HTC One and delivery problems in One Mini since its IPO in 2002, wrote the first red. For the third quarter of 2013 it reported a net loss of 2.97 billion Taiwan dollars (74.3 million euros). Windows Phone may be a way out of the crisis.

[with material from Björn Griffin, ZDNet.de]

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