sales problems bring the Taiwanese smartphone maker HTC for the first time in its history, a loss in one quarter. The much discussed HTC One obviously not good enough to get the company out of crisis.
HTC One Mini | (c) AreaMobile
According to preliminary figures, the company HTC generated in the third quarter of 2013 sales of 47.05 billion Taiwan dollars (around 1.2 billion euros) and made the bottom line is a loss of 2.97 billion Taiwan dollars (74 million euros). For comparison, in the second quarter of this year, HTC had nevertheless still a profit of 1.25 billion Taiwan dollars achieved in the same quarter of the profit stood at 3.9 billion Taiwan dollars
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Contrary to its high reputation and good reviews for the HTC one, the market shares of the Taiwanese manufacturer worldwide with only 2.8 percent is still low – a decline that lasted over two years. Behind closed doors blame for the bad situation, some current and former employees HTC CEO Peter Chou. They criticize, among other things an aggressive management style and a low level of strategic foresight.
As reported a few days ago, HTC is cut for 265 million U.S. dollars of his remaining share of Beats Electronics audio specialists. HTC releases in the U.S. in the wake of a major restructuring of its employees. According to a report by The Verge a fifth of the approximately 150 employees and contract workers to have received the notice.
the expectations according to HTC will introduce another new smartphone called HTC One Max this month. The Smartlet version of the HTC one was already common to see in pictures, but has not been officially presented.
More about: HTC One
Source: Reuters via HTC
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