HTC: sale of the company is not an option, innovation and communication ... - Giga.de

HTC had just reported the first quarterly loss in history. The negative performance of the company is not exactly new, so again raises questions about the consequences. Chairman Cher Wang was now in an interview on the offensive and made clear that she does not think much of stock prices, corporate sales and replacement of the executive office.

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Wang is Chairman of HTC and holds together with her husband about 18 percent of HTC shares. In an interview with CNBC U.S. billionaire said that HTC, despite losses and falling share prices should not be accepted and saved by another company. You personally do not care for the courses, but for to realize their own visions.

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Wang took the HTC CEO Peter Chou in protection. For them there was no question, Chou sell because a good deal of care to employees and let incorporate innovative ideas into corporate policy.

innovation is the future, Wang said. Thanks to the “very interesting roadmap” for the coming months and there you can call your own the best technology and the best is, it did HTC not necessary to be acquired by another company. Of upcoming HTC devices such as the One Max Wang, however, did not respond.

point where HTC urgently needed rework, was the communication with the customer. It therefore already working to improve this. One aspect of this new strategy is likely to be the billion-dollar marketing campaign starring Robert Downey Jr., which is themed HTC change.

the next two months (ie the Christmas season) are Wang says the biggest challenge for the company, before concentrating in the next year, especially on the Chinese market, there to achieve long-term 20 percent market share.

After the interview, many questions remain unanswered: What happens when the next two months will be no success? In October, probably introduced the One Max, but the phablet will never sell as well as it did the One. And Wang actually speaks for itself when it says that a sale is not an option and stock prices are not that interesting? What do the other shareholders and HTC heads to

Sources: CNBC, Bloomberg via Androidnext, MobileGeeks

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Although I wish that the company finds the way out of the crisis, I am skeptical that this can be implemented without major changes. HTC needs to bring something innovative to the market and to prevail against the marketing machines Samsung and Apple at the same time. Whether that works without outside help? Hopefully.