Tuesday, October 22, 2013

Focus on turnaround: HTC's CEO Challenges - ZDNet.de

HTC CEO Peter Chou, the Financial Times, given some of his duties, especially in the areas of sales and marketing. He wanted to focus more on innovation and product development in order to regain lost market share, they say.

HTC CEO Peter Chou of HTC One (Image: News.com)

emitted by Chou responsibilities accordingly assumes the Board Chairman Cher Wang, who is involved with it again increased the daily business of the Group. She founded the company in 1997. Except for sales and marketing, they will look after allegedly again to the supply chain.

The Journal cites Chou: “I am strongly focused in recent months. Before that, I was too busy. I have saddled many things. I have to be focused on innovation and product portfolio. “

After several successful years HTC last increasingly less able to sell smartphones. Also, the new flagship of HTC One could not seem to revive the brand in the expected level, which might be due to the strong competition Apple and Samsung . This month had to HTC then the first quarterly loss since going public report in late 2002. The deficit amounted to 2.97 billion Taiwan dollars (74.3 million euros). A year earlier, HTC had reported a net profit of 3.9 billion Taiwan dollars.

few days ago, HTC has notched up another outlet in its top management. PR boss Loraine Wong should actually improve the battered image. For personal reasons she joined just four months after taking office back. In May, HTC had lost its Asia CEO Lennard Horn, in June the COO Matthew Costello.

[With material by Steven Musil, News.com]

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