For a long time, is expected to tablets and e-book readers with an Amazon Smartphone, but nothing has been officially announced yet. The Financial Times now reports that the online retailer immediately developed together with several HTC phones.
Amazon warehouse in Bad Hersfeld | (c) Amazon
Amazon is rumored for a long time, trying to get a smartphone under their own names on the market. Already two years ago, there were first rumors. Now, the online shopping giant is said to have brought, according to a report in the Financial Times on board HTC to bring the Kindle Smartphone finally on the market. Neither Amazon nor HTC have all the latest news, fomented from insider circles commented. According to a previous statement by Amazon to plan but this year no entry into the Smartphone.Markt. So it could take until 2014 to the Amazon smartphone from HTC actually comes to market.
However, it should not stick to a single Amazon smartphone. The report by the Financial Times, HTC will produce three different models. Whether this will all come in the same trade or are but rather for different regions and markets remains to be seen.
As may be that Amazon’s Kindle should also phone, so called because it is missing out on a highly customized Android interface. In the Amazon tablet that is already the case, you can see the Google operating system hardly. The Amazon devices are not geared to the Google offer, but on their own ecosystem. The user should therefore kindly buy his apps, music, movies and books at Amazon and download and not on Google. There is no reason why this should be any different with the planned Amazon phone.
HTC needs strong partners
For HTC
the deal with Amazon could pay off well. The lurching mobile phone producer is in crisis and is likely to be for large, lucrative partner like Amazon more than grateful. Who manufactures devices for Amazon, may be set to high sales figures and ordinary marketing. Whether this will help HTC out of the red, but it remains to be seen.
more: Smartphone
Source: Financial Times (paywall)
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