Slowly but surely the question should impose if the smartphone manufacturer from the second row at all can expect a success if they try in the high-end segment. One example of this is the constant failure of the company HTC and LG, when trying to establish new models in the segment, which is dominated by Apple and Samsung. Even regular reviews and high investments in marketing no longer help these companies also to keep up only partially.
Just recently LG has failed miserably with a new start-up. The company wanted its new flagship smartphone in the product range, the G2 at least sell in the quarter, the market introduction of 3 million times. Given the sales figures reach the Apple and Samsung, this is not even a particularly ambitious goal. Ultimately the company but managed just 2.3 million units discontinued.The number is particularly effective therefore weak because LG least approximately $ 190 million invested in the relevant period in the marketing for its mobile products. Samsung could sell almost ten times as often as his last Galaxy S model in the quarter after the launch, however. In the meantime was with HTC another provider from the second row, despite positive reviews lagged behind its expectations for the model HTC One.
Smaller providers appear to be here in a vicious circle. For the weak sales are increasingly cause for future models no big jumps in marketing are more in it and the subsequent dialog models can enforce even worse. Then all that remains is basically to leave left the lucrative high-end market and to concentrate on deeper price segments. These users are looking for but rarely directly for a specific model or system, but rather spontaneously decide at the conclusion of a new mobile phone contract. Here, the provider must then additionally still grapple with manufacturers such as Microsoft / Nokia.
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