Kazam, a smartphone manufacturer has unveiled that puts an emphasis on the European market and wants to score with “astounding design, robust hardware and intuitive technology, together with improved customer service.” Behind it are two former members of the HTC management.
HTC’s former sales manager Michael Coombes will take the CEO post at Kazam. He has founded it. HTCs with the Head of Marketing for Great Britain, James Atkins, who will assume the role of Chief Marketing Officer Both had HTC, currently hoping to make a strategy shift to earlier successes, leave in March.
“There is a real opportunity for a new mobile brand to break the status quo,” says Atkins. “We try with passion to deliver a truly positive mobile experience, including the actual purchase of the product on.” This means that customers will support long after the sale by the manufacturer. Presumably, the statement refers to the situation in Android , where many devices do not experience any more updates as soon as there is a successor. Kazam but currently neither wants nor to other properties of the proposed phones to make operating system specific information.
ThatKazam faces major challenges, Coombes and Atkins is clear – after all, they were able to track exactly how difficult it is even a company like HTC does with great resources in this market. Coombes replies: “The dynamic structure of Kazam and its focus on local markets mean that we can respond quickly to any change and any tendency for the users needs.”
In fact attracts the smartphone market still constantly new players to: With Firefox and Ubuntu OS monitors are other operating systems before the launch, and the Finnish Jolla tried to play a role both as a brand as well as OS device manufacturers. Development of its MeeGo OS called Sailfish will come on its own and licensed to other manufacturers for use. In this context, the comeback attempt by Blackberry to be mentioned is that just 10 launches its first keypad model with the operating system BlackBerry to the German market with the Q10.
[With material by Roger Cheng, News.com]
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