Sunday, June 23, 2013

HTC is struggling in the smartphone market - Gulli

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HTC falters in the smartphone market and can not keep up with leading brands such as Samsung and Apple. The hope HTC one, the new smartphone with unusual properties according to their own statements, is geared to Windows Phone by Microsoft and is a completely “other action” and have it inspire customers.

now threatens to flop this endeavor. It tracks at numerous staff cuts, many high-level employees have already left the Taiwanese company. Following the announcement CEO Peter Chou also wanted to leave the company if it should come to a scandalous defeat of the HTC one. Here, however, address many aspects of the loss of the company, as the market share of the smartphone market has fallen since 2011 from 9.3 percent to 2.5 percent.

Much of the criticism directed at Peter Chou. This was a difficult boss with spontaneous amendments, which often does not lead to the best working conditions. His main goal now is to build the brand in order to prevent a complete loss of the company. An improved marketing and innovative technology of smartphones will lead to success. So these days, all eyes are on Chou. It will not be easy to fight against such a strong competitor to Apple. Currently, all the cards are open, as is still waiting for the coming of the reactions HTC One full voltage.

text sources: derstandard

Sener Dincer (g+) on Sunday, 06/23/2013 21:28 clock

Tags: smartphone htc

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