21.06.2013, 16:31 clock
After the crisis of 2012 fighting HTC this year, bravely getting back black to write numbers. An important step in this direction is the reduction of salaries and bonuses paid to executives by half. Rumors about a resignation of CEO Peter Chou were denied it.
If HTC
a football club and not CEO Peter Chou, but according to the coach, he would 2012er after the disastrous season that ended with relegation from the top league, long to vacate his post. Corresponding rumors that said that the whereabouts Chou to the success of the HTC one and thus virtually pegged to the resurgence are pointed the coach CEO back now though. He had never said such a thing and will also lead the company through the tough time.
laudable means of achieving this goal has become known in the just-released annual report, 2012. From this it appears that the salaries and bonuses for the executives were reduced by half. Last year instead of € 34.13 million were converted thus paid only 16.58 million euros. This step seems quite logical: if a company does not succeed, the leaders are also rewarded accordingly less
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Another consequence of the annual report is the fact that the company does not want to continue to hide their own brand. In other words, the marketing strategy is realigned and the new units are much more aggressive advertised. To this end, the company has completed a deal over 12 million dollars with the American actor Robert Downey Jr., who last Man films has appeared by the Iron.
HTC fights so by all means getting back to gain a leading position among smartphone manufacturers and overcome the crisis. Do you think that the Taiwanese company can succeed with these measures? Starting in the comments with your opinion.
Source: Wall Street Journal 1 and 2 [via The Verge and HTCinside]
HTC HTC CEO Peter Chou remains; executive salaries cut in half 
5 – 5 Vote (s)
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