HTC as the losers of the smartphone market - derStandard.at

21 June 2013, 12:04 pm

The Taiwanese smartphone maker HTC has not particularly easy at the moment. Competitors such as Samsung’s flagship shoot after another on the market and make transactions of which HTC can currently only dream of. CEO Peter Chou said to have announced some time ago, to leave the company when the HTC one should turn out to be a flop. But because he is thinking at the moment not really.

Many go

In an interview with the “Wall Street Journal,” but he denied this statement. He did not think at the moment of leaving HTC. In addition to delays in the delivery of the current smartphones, HTC also has to contend with the retirement of many senior staff. These manifest themselves after leaving the company on a regular basis about the challenges they were made.

Significant improvements

Since 2011 the Taiwanese market share of the smartphone market fell from 9.3 percent to 2.5 percent, the share price has lost 80 percent of its value since its high in 2011. Stakeholder Yuanta Financial Holdings said, HTC have made many mistakes, most notably with regard to product pricing and confusion. The last few months have brought significant improvements.

Rebuild

brand

Peter Chou is internally but repeatedly criticized. He was a visionary, but also a difficult boss, still arranging last-minute changes. But board members do not want Chou just saw off that way. Insightful he is, after all, and also admits mistakes in the past one. Now it is a matter of rebuilding the brand.

offshoot merge

Help is also a doubled marketing budget and better technical equipment of smartphones. Above all we want now work more efficiently and focus on fewer products. There would have been, according to Chou little strategic decisions. In the first step we have therefore conducted offshoots in other countries back to Taiwan.

Optimistic

human disposals are due to a strategic reorientation. Many are gone, but many remained. Chou does not see as a problem. (Red, derStandard.at, 06/21/2013)

Links

Wall Street Journal