The Taiwanese smartphone manufacturer HTC is currently shared allegedly haywire. In the last week, the former product chief Kouji Kodera has reportedly adopted by HTC. He was responsible for product strategy of the company, so his departure is particularly noteworthy in the context of the introduction of the HTC one. In addition, HTC is said to have lost in the last three months around several key managers and other employees.
The Verge mentions, among other things, Jason Gordon, who most recently served as global head of communications responsible for marketing the devices from HTC, Rebecca Rowling, head of the department for the retail marketing, digital marketing director John Starkweather and product strategist Eric Lin as other outlets. Obviously, especially the marketing department of the Manager shrinkage is affected and there seems to be some bad blood between HTC’s U.S. office in Seattle and the now former employees. To address the sources of “free fall” and Eric Lin advised all his “friends at HTC” to leave the company as soon as possible. There are obviously fundamentally different views on the future strategy, especially for the U.S. market.
The reasons for this should actually look pretty easy. So HTC has with Benjamin Ho January a new marketing chief, who probably brings back some tasks from the USA to Taiwan. In addition to HTC’s CEO Peter Chou has recently made some very short-term decisions, rather than a long-term strategy for the struggling with declining sales and supply bottlenecks company to develop.
Meanwhile device HTC reportedly under increasing pressure because the Samsung Android market increasingly dominated, even if the HTC one is often seen as a better alternative to something boring and cheap looking Galaxy S4 just because of its design. On top of that Microsoft stuff Windows Phone almost entirely on Nokia as a hardware partner seems to put and the HTC First Facebook Home seems to become a flop – which, however, more is due to the lousy software from Facebook as to a defective HTC hardware.
Update: Cnet Asia reports that the CEO of HTC Asia Lennard Hoornik has left the company. Hoornik had already released the last two months, so it is unclear whether his departure in connection with the Manager Exodus is in the U.S.. As head of HTC Asia, he was responsible for markets such as Australia, New Zealand, Thailand, India, Malaysia, Indonesia, the Philippines and Singapore.
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