While the Western world is currently busy conjuring up the alleged demise of HTC, has Jack Tong, president of HTC North Asia, said in Taiwan, as his company with a stronger localization of the in-house products will increase sales. By better adapting devices like the HTC one of the needs of specific markets, more customers will be attracted, they say.
Compared to the Taiwanese Economic Daily News said Tong, who is responsible as head of HTC North Asia for business in Taiwan itself, but also in Hong Kong, South Korea, Japan, Vietnam and China in particular, that by strengthening links of its products for individual regions and more devices could settle. Because of the worldwide smartphone market continues to grow, the localization is becoming increasingly important. This would HTC gain a fundamental understanding of the local culture and the different customer needs in each region. Although one could bring a smartphone in one country to market elsewhere is a successful concept leaves but not necessarily copy.
For example, in the United States to be successful, one must understand the local market, especially in competition with Apple. In India, there are a variety of small local brand vendors because they just better the local market and the needs of Indian customers understand as an internationally active manufacturer like Samsung or even HTC, so Tong. To future more devices for sale, HTC wants loud Tong on a customized marketing and also modified products set with which individual regions can be better addressed.
the HTC one you practice this strategy already, which can be traced through the different variants of the new flagship smartphones. Thus, the One is available in Germany only with a single SIM card slot and without additional MicroSD slot while the HTC J One comes to Japan with removable back cover and there accessible slot for memory cards. In China, the HTC one is also sold in other versions, which allow even use multiple SIM cards.
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