HTC Crisis: Group with new internal problems - androidnext

+ Frank Knight
22.05.2013, 11:53 AM clock

HTC should have been reason to feieren, because the new flagship HTC One is almost unanimously praised in the trade press. Behind the scenes it crashes but huge. In particular personal marketing and the failure of the HTC First shake the company through.

That it difficult issue on the HTC One with the deliverability is no secret: in addition to the missing modules Ultra pixel camera, there were also difficulties with the black version of the device that has an anodized surface. These problems should be fixed now, but HTC CEO Peter Chou seems to have been informed in advance of the release device about possible complications with suppliers and production – uncertainties that simply wiped Chou. The delays met HTC hard, especially since the launch of Samsung’s flagship Galaxy S4 was imminent.

The operating climate in HTC’s marketing also does not seem to be the best, because many employees left and leave the moment the Group, including chief product officer Kouji Kodera, who was responsible for the overall product strategy, as well as other key figures. The farewells seem to have not always been “mutual agreement”. So sent the former Product Strategy Manager Eric Lin, who now works for Microsoft on Skype, a tweet, the HTC staff recommended, soon to look into the distance.

not be

Like the tweet the nice way, he shows it to impressive that it seems to rumble especially inside at HTC. One reason for the frustration is certainly also the failure of the Facebook Phones HTC First: Originally, the sources of The Verge, Facebook had indicated to make your own launcher Facebook home only with some time lag for other devices available, so can the HTC first would have the advantage of exclusivity, at least for some time.

First HTC: No success despite Facebook

(or because of?)

It was known to be nothing – the first HTC became the gigantic failure and should now be set even

.

this alarming sound notifications, so you must also emphasize, however, that not everything is bad for HTC: The internal bickering apparently only affect the marketing in the United States, the production capacity of the HTC one moment to pull even. Even if the phone is probably not become so gigantic success like the Samsung Galaxy S 4, the HTC one has its fans (among others in the androidnext editors) and apparently sold quite well. And if all else fails, still stands on the promise of Peter Chou to take the hat in this case.

What do you think, where the crisis lies from HTC? In marketing, leadership, in the products? Or something else? Tell us in the comments.

[via The Verge]

HTC Crisis: Group with new internal problems So far, no Assessment

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