(Photo: REUTERS) Monday 06 January 2014
The fierce competition in the smartphone sector threatens another sector size to be fatal. Barely HTC may be in the past quarter in the black hold
Smartphone manufacturer HTC penetrates thanks mainly to the share sale, just in the black in the fourth quarter of the last fiscal year. The bottom line of Apple and Samsung’s competitor from Taiwan can claim a profit equivalent to around 7.6 million euros. However, in the operating activities of the Group remains in negative territory. Here stood in the face of declining sales figures again in a loss to book. Investors reacted moderately disappointed that HTC shares fell in Asian trading around 2.2 percent. Listed are the shares of the Taiwanese company for consumer electronics in the stock market in Taipei.
observers assign a current interim report as a small bright spot in an otherwise difficult business situation: The manufacturer of Android smartphones has been fighting for years against sales difficulties and the stiff competition from rivals such as Samsung, Apple and other manufacturers of mobile terminals from the mobile sector. In the rankings of the industry which was once very prominent Taiwanese no longer represented crop up among the ten largest smartphone manufacturers in the world.
giant smartphone from the Far East
Even complex model launches has not brought the hoped-for turnaround: With the launch of the new smartphone model One Max from the category of so-called phablets in the fourth quarter, HTC was unable to match the previous level of earnings. Also in the promising market of China, the Taiwanese company is doing badly, because domestic manufacturers HTC there to outdo.
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After all, the operating loss fell in the fourth quarter, according to preliminary figures 1.56 billion Taiwan dollars – the equivalent of about 38 million euros – lower than in the third quarter, when the net loss from operations of 3.5 billion Taiwan dollars had amounted to. The net profit reached 310 million Taiwan dollars, after HTC had sold its remaining stake in the headphone manufacturers Beats Electronics for 265 million Taiwan dollars. Analysts had expected a loss of 1.09 billion. The first since its IPO in 2002 – - In the third quarter, the loss was just under 3 billion Taiwan dollars
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The volume fades
Revenues also look analysts to declining numbers: Revenues fell to 42.9 last billion Taiwan dollars (1.0 billion euros) to 47 billion Taiwan dollars in the third quarter. HTC remained so after all still in the frame of the view that investors had prepared for a range of 40 to 45 bln.
In his message to the interim report, the company was neither a closer look at the results, yet it turned comparable prior-year figures are available. In the fourth quarter of 2012, HTC had made a profit of 1 billion Taiwan dollars and revenues of 60 billion. These figures, however, are not fully comparable because the Taiwanese accounting rules have changed since then.
Source: n-tv.de
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