HTC smartphones HTC announces his little brother to one - Süddeutsche.de

Berlin (AP) – Taiwanese smartphone maker HTC bringing a smaller successor to his hope HTC One carrier on the market and wants to lift it against strong competition from Samsung and Apple

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The HTC one mini with a screen size of 4.3 inches will be available in early August in Germany, the company announced on Wednesday.

The new smartphone is to build on the success of the HTC one. But the company could thus treading a dangerous path, estimates a market observer.

The big brother of HTC one, also with Google’s Android operating system and numerous software features, but with a 4.7 inch large display and two instead of one gigabyte of memory, was about three months ago as a beacon of hope for HTC at the start.

The company is a pioneer in the smartphone market, but could last no longer prevail against the market power of Apple and Samsung. Even Chinese manufacturers such as Huawei or ZTE set to the company as a market Neulingemit their rapid ascent. HTC now ranks in the smartphone league in the lower ranks.

The HTC one yet reaped in the industry but with its features, performance and quality design several awards.

HTC One mini HTC follows a trend: Even Samsung has recently released a version of its small Galxy S4. But the strategy could be dangerous for the Taiwanese company, estimates Malik Saadi, an analyst at Informa Telecoms & Media.

Unlike Samsung there is between the large and the mini model a significant price difference – with comparable performance. This could mean that the HTC one mini weglockt potential buyers of the original model HTC one. In addition, HTC could squander its image as a premium supplier.

the previous HTC One’ve gained the awareness of the brand among young consumers clearly HTC, HTC announced. Whether the company brings back the expected momentum remains to be seen.

sales or revenue figures are not called HTC. The HTC one mini to Germany after the launch in Austria and Switzerland for around 450 euros, or about 100 to 150 euros cheaper than the big brother, come on the market.

published on 18.07.2013 at 16:23 clock