23/07/2013, 11:34 am Clock
HTC with its flagship One could indeed persuade almost every respect, the anticipated large financial recovery did not bring the smartphone yet. To convince future with innovative products , a new Department of emerging devices was founded in HTC’s U.S. branch.
The Taiwanese company HTC remains mired in crisis reached its equities this month but the lowest level since 2005. Against all hope even the HTC one (test) could not stop this downward trend: Although it was able to convince smartphone enthusiasts with both performance and style, it was thanks to the high price for the mass market not too interesting
.However, HTC’s CEO Peter Chou
considered the success of the One as big enough to justify it with the new division for emerging devices (“emerging devices”). This is a child as part of the internal restructuring of HTC America and is led by its CEO Mike Woodward, while Jason Mackenzie, president of global sales in addition takes the helm of HTC America in the hand. This was the Wall Street Journal found in an internal email to HTC employees. The new department dedicate itself to the design of new, innovative devices and their worldwide distribution, the mail on.
Last Chou pointed proudly points to growing brand awareness. This amounts to the young target group 87 per cent, while at least 67 percent HTC perceive as an emerging company.
Will HTCable to repeat past successes, so the company has to enforce, especially in the lucrative mid-priced against rival Samsung. The presented last week HTC One mini might be a step in the right direction, but also has its own R & D department might be a good idea for further innovation.
Source: Wall Street Journal * [via Pocket-lint]
* The content of the article is behind a paywall. However, to read the full text, just enter the title in Google and click the first result.
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HTC: New product development department opened
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