Tuesday, December 3, 2013

Drop in sales: HTC Brings out too little new smartphone? - AreaMobile

Author: Bjoern Brodersen + 03.12.2013 – 13:30 |

The Taiwanese smartphone manufacturer HTC has achieved a slight increase in sales in November compared with October. However, In comparison, the company lost in November 2013 considerable revenue a.

drop in sales: HTC to Bring little new smartphones out?

Peter Chou presents the HTC One | (c) HTC

HTC has (converted 386 million euros) taken by the smartphone sales in November of this year, 15.47 billion New Taiwan dollars. This is an increase of 3.2 percent compared to the turnover achieved in October 2013, but a decrease of 27.1 percent compared to November 2012. Last year, HTC had recorded a turnover of 21.23 billion New Taiwan dollars in November. From January to November 2013 the HTC revenue is lower by 28.6 percent compared with the same period last year with 190.97 billion new Taiwan dollars.

According to the analysts of trend Force HTC will sell worldwide in the fourth quarter of this year, around 5.2 million smartphones. This is a decrease of 16.2 percent compared to the figure for its sales in the third quarter of this year. Trend Force sees the cause of the decline in sales is that HTC has except the HTC Max One released no other new smartphones. The Taiwanese smartphone maker had been accused in the past to throw too many new top smartphones on the market. Earlier this year, HTC announced to launch only a flagship smartphone this year. The HTC one had arrived in Germany in March in the trade.

smartphone market in Q3 2013 | (c) trend Force

The 5.9-inch HTC phablet One Max has been available in late October in the shops. The HTC Smartlet Although in some ways simply a HTC One in bulk. However, in the phablet class it stands out with its high-quality, metal unibody enclosure, powerful stereo speakers, and additional memory card slot and a rear fingerprint sensor. With a starting price of 650 euros without a contract but the HTC one Max is quite expensive.

HTC CEO Peter Chou

believes the company still on the path of economic recovery. “We have made good progress in the third quarter,” he said in early November. “With the introduction of the HTC One Mini and HTC One Max, we now have for each a HTC one.”


Read also:

  • HTC One Max & Co.: You have to know before buying a phablets
  • Learn more about: smartphone, smartphone market, HTC One

    Source: HTC, trend Force via Digitimes

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