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The film chosen fans and photographing the football stars at home games shortly before kick-off with the smartphone directly on the sidelines. © Photo: Screenshot
Which fan does not dream to come his football idols on the grass quite close – HTC makes it possible. At the start of the UEFA Champions League starts the Sky Media Network , Munich, an action for the smartphone maker. It is called “Change the View” and offers fans the change of perspective – from the audience to reporters. Sky and Sky Media Network set the action in cooperation with the sponsoring agency akzio to.
The filmchosen fans and photographing the football stars at home games shortly before kick-off with the smartphone directly on the sidelines. The best shots cut the TV production team on site and processed the 15-second editorial article with a HTC intro and outro to a 30-second promo story. Media Sky Germany sends the video at live split-screen after the final whistle in the advertising block.
The concept leads the international marketing strategy “HTC Change” continues. HTchange.de On the website, fans can apply for the action. purpose they must maintain and upload the HTC one their finest moments on photos, sounds or videos. The Facebook page Your Sky Sport published the best images and recordings. banner on the football pages of Sky.de and spots in the commercial breaks of the Champions League live broadcast apply the action.
Besides Sky Germany HTC works with cable 1 , 11 friends and Spox.com together. There will be, among other skyscraper formats, conference separator or lottery spots. The Agency Media Trooper developed the website HTChange.de. The site supports the campaign with information, sweepstakes and other promotions.
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