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Matthias wave village 30 September 2013 12:56 – Source: Digitimes
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The smartphone maker is its share of the headphone producers zurcük
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Actually, the connection between Beats Audio and HTC should be a win for both manufacturer: The hip-hop producer Dr. Dre needed for the development of his oversized headphones not only capital but also was happy to have found a partner, for the new sales provides. HTC and hoped with the hip headphones sales in the favorite target group, ie boost for the young and young at heart.
course fairy tales in real life have very little space, which also applies to this dream wedding: The Taiwanese smartphone maker was weak at the beginning of the relationship, while Beats Audio becoming the must-have fashion-conscious teens and twentysomethings was – and then no more it felt like to be constantly associated with weak quarterly results the smartphone manufacturer. Moreover, and this is likely the more important because of the headphone manufacturers have, you want to order stores not close to other manufacturers.
Back in August, the stake held by HTC, which owned a majority stake in Beats Audio with 51%, and significantly reduced the proportion by more than half, 26%, reduced. Now obviously, the last 25% of the beats audio shares for $ 265 million will be returned to Dr. Dre, what HTC brings a handsome additional income of about 90 million dollars.
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