class=”category”> Economy
Left, the “One”, right Peter Chou: The HTC boss now needs quick results (Photo: REUTERS). Tuesday 04 June 2013
An inconspicuous Personnel can hearken industry experts: In the Taiwanese smartphone giant HTC, the ranks to CEO Chou clear. If the new flagship brings not turn, are larger in Taiwan breaks at.
smartphone maker HTC loses again a central executive: the chief of operations, Matthew Costello, gives his post. Costello thus joins a number of managers at HTC, who faces the rivals from Samsung, Nokia and Apple in the previous month’s back.
HTC is currently facing difficulties faced tougher: The company fell in the last international competition more and more into the background, and in April was the worst quarterly performance since the year 2006. Last month, the chief product Kuoji Kodera, Vice President of Communications Jason Gordon and the President of the South Asia Business Lennard Hoornick had already left the company.
Since then, advancesHTC CEO Peter Chou at the center of attention more and more Chou trying for some time to steer the company back on track. According to insiders, he is said to have even announced his resignation in the event that the new flagship product, “HTC One” brings the sales figures of the company not return to the track.
The resignation of Costello have personal reasons, it was said at HTC. “Costello will pull back to Europe for family reasons,” it said in a press release. Fred Liu, former head of HTC engineering department will take over its function. HTC Costello had joined in 2010, having previously worked for four years for Sony Ericsson.
The smartphone market is close
HTC has struggled in the major industrial countries with declining market share. Especially in the U.S. and Europe compete with the Taiwanese top dogs Apple and Samsung to customers – but also in emerging markets such as China, the demand for HTC phones is declining. One problem is the low-cost suppliers that make HTC more customers away.
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Between 2010 and the end of 2012 shrank the global market share of the company by more than half to 4.6 percent. According to market researcher IDC, HTC was the second half of 2012 compared to deliveries no longer the “Top Five” of the smartphone maker. In the first quarter of 2013, the company generated a profit equivalent to just 2.2 million euros.
addition to fierce competition, there were also setbacks for HTC at the launch. The new flagship smartphone “One” could be brought to market because of supply problems in parts of the cameras in March until late. After sale beginning there were further delays.
“HTC One” expert seen as the last chance of the company regain market share in smartphones. The first sales figures at least give reason for hope now HTC announced that the company’s sales volume rose in May, mainly thanks to the One series on a 11-month high. That should please also CEO Chou.
Source: n-tv.de
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