advertising is essential for the sale of its products for all smartphone manufacturers. The measures for this range from TV advertising to giant banners on public buildings. A study now provides a look into the PR budget and makes it clear that especially the provider to spend huge sums on advertising.
smartphone flagships | (c) Manufacturer / Mobile Area
Whether walking through the city center, while surfing the Internet or when zapping through the TV program: advertising for smart phones is ubiquitous. Sure, the manufacturer would also like the not so well-informed customers on its new product, seduce him to buy. The study “Media Insights Telecommunications” by market research firm Nielsen now makes it clear that it is no longer only the manufacturers of new smartphones and tablets are long that spend huge sums for an appropriate PR campaign, but now especially the mobile operator to dig deep into their pockets to get alongside the coveted device but also the appropriate contract to the man.
Nielsen Study | (c) Nielsen
the providers have put almost twice as much in the past twelve months in the budget for advertising than the manufacturers themselves go like 417 million euros on the account of O2, Deutsche Telekom, Vodafone, Mobilcom Debitel, Base and 1 & 1 compared with 210 million euros of Apple, Blackberry, HTC, LG, Motorola, Nokia, Samsung and Sony. Mobile operators and manufacturers familiar primarily on television commercials, followed by online advertising and magazines. As expected, the advertising expenditures of manufacturers and providers increased in the months of October, November and December at significantly – especially Christmas here should be advertised. Also in the spring, so the period of publication of new flagships manufacturers such as Samsung Galaxy S4 HTC One and Sony Xperia Z, spending the provider were consistently at a high level.
Samsung makes the devices especially by the provider to apply
Nielsen Study | (c) Nielsen
the total advertising volume can be found, mainly Samsung could rely on the advertising provider. From a total of 334.1 million euros was only 58.5 million euros went to the account of the manufacturer, EUR 227.6 million – four times as much – gave the provider for the advertising of Samsung devices. Further 48 million euros have been invested in combined advertising of mobile operators and manufacturers. HTC also heavily relied on the providers who contributed more than half of the advertising budget for products of the manufacturer, while Apple almost two-thirds financed out of pocket. The advertising seems to be quite worthwhile, finally gave a quarter of surveyed smartphone users in buying more as last year. This fact is reflected in the ever-increasing share of smartphone handsets sold low – almost two-thirds of Germans now use a smartphone, 41 percent of a product from the manufacture of Samsung
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More about: smartphone, smartphone market
Source: Nielsen
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