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itemprop=”title”> HTC and Beats go their separate ways – good or bad

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Nexus 5 in benchmark as fast as iPhone 5S

Ben Ko 2 minutes ago

TechDuell, Episode 34: Does Blackberry have a chance?

Ben Ko 52 minutes ago

HTC and Beats go their separate ways – good or bad?

Luth Redon 5 hours ago

All about HTC

first HTC One get Android 4.3 – old hat

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interview with HTC: One, One Mini & the Future of Mobile Phones

HTC One Max: New pictures and specifications leaked

HTC One: Does it cost 2300 euros in 24-carat version

Goldig: more color variant of HTC One Is Coming

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The Taiwanese smartphone maker HTC is a real coup had succeeded, when he took over for approximately 300 million U.S. dollars 50.1 percent of the shares of the headphones brand “beats” in August 2011. After all, they promised themselves from the business of transferring a part of the “cool” factor on its own smartphones. As a result of cooperation HTC built exclusively (almost) all its new smartphones a supposedly specially customized for beats audio chip in its phones at a. For this, the distinctive red Beats logo emblazoned on the back of the HTC phones.

HTC then ran into financial difficulties, the company sold around 25 percent of its shares. Beats bought it back for 150 million U.S. dollars. Now the remainder is for other 265 million U.S. dollars to the headphones specialists. Thus, so the Taiwanese emphasize whopping 115 million dollars profit a.

Although the sale sends rain a windfall over the Taiwanese, the business actually comes to an inopportune time. After all, we previously noted with much effort on the unique selling point and invested significant marketing services. It is quite possible that HTC so in future – so entirely without beats – some customers will lose

.

Nevertheless, the sale of the shares could prove to be spot. “Beats by Dr. Dre” is a good brand – no question. But something does not appear to be running very well when companies around California. Beginning of 2012 has in fact the headphone manufacturer “monster” withdrawn from production in beats. Until then, the headsets were built entirely of them – beats was therefore only the brand behind it. Since then produces its own fashion monster headphones and does so nonchalantly beats head-on.

Regardless of

: Beats headphones may look cool. The sound, however, is a matter of taste. And since the parts are not cheap, the competition could someday at least significantly nibble at the margins.

the two founders of beats, the rapper and producer Dr. Dre and Jimmy Iovine the music business, but that should be fairly matter. HTC’s exit from their company compensates the financial investor Carlyle namely more than generous: For 500 million U.S. dollars it takes almost 50 percent of the shares. Thus Beats is rated at over one billion U.S. dollars. Not bad when you consider that this is (only) is a fashion brand, specializing in audio. With the new investor, the company will then venture into other areas. In future, the red “b” so also adorn other consumer electronics.

Well then …

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1. TechDuell, Episode 34: Does Blackberry have a chance

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