class=”wp_keywordlink”> HTC has announced the sale of its remaining reserve 25 percent stake in the well-known headphone manufacturers Beats Electronics. It receives $ 265 million. The transaction is expected to be completed by the end of the year.
The partnership between the Taiwanese mobile phone manufacturer and founded by U.S. rapper and music producer Dr. Dre audio specialist has held that only two years. In August 2011, HTC was entered for $ 300 million with 50.1 percent of Beats Electronics. Last year bought the headphone manufacturer but already 25 percent stake for $ 150 million back. He justified this step then with the desire for “more flexibility for global expansion.”
early last month, the Wall Street Journal had reported that Beats Electronics wanted to terminate the cooperation with HTC and buy back the remaining shares. Reason was a change in strategy: Dre (real name Andre Romell Young) and his partner Jimmy Iovine, Beats Electronics the heads as CEO, intended to expand its product range through headphones out and to focusing on audio systems for cars. In addition, a dedicated music streaming service is also planned. For this, a new investor should be brought on board.
Beats Electronics has developed alongside headphones and the software “Beats Audio” for HTC’s Android smartphones like the HTC one. You should make when listening to music for a slightly louder sound and enhanced bass, when headphones are connected. To the current one row returned from his HTC smartphones with high-quality in-ear headphones for the brand “Beats by Dr. Dre”.
[With material by Don Reisinger, News.com]
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