HTC: 'Change', thanks to Robert Downey Jr. and billions campaign? Update ... - Mobilegeeks

HTC shows Robert Downey Jr. in a first video clip, thus heralding his # HTChange a campaign for which you want to use a total budget of one billion dollars.

Update : Here now is the complete clip from HTC with a little more than two minutes playing time:

A billion dollars – that’s almost exactly the budget, which is HTC for marketing. That is to say, the image campaign is the only marketing shot, the HTC can deliver in the near future – and has to sit. It is fair to say that it is a long-term campaign, which is designed for two to three years.

If you set everything on one card, then it makes sense to secure the services of a superhero for a portion of the budget. See who was there when Robert Downey Jr., who makes ‘Iron Man’ talk as of for years and also stands as Sherlock Holmes in front of the camera.

other day he already appeared in a clip of HTChange campaign there, however, there was only admire his rear view. In the new clip now you see him not only from the front, but he speaks in his role as a businessman, but see for yourself:

On Thursday, 15.8. wants to broadcast a two-minute spot on American TV, the then official start of the campaign heralds, which is divided into three phases. In the first phase, it is concerned with the brand name of HTC and – as already seen in the clip above – looks to be somewhat humorous so what HTC could stand. This HTC is an acronym for inter alia “Humongous Tinfoil Catamaran,” “hipster troll Carwash,” “Hold This Cat” and some more. The first of the enumerated will also appear in the video above and will probably mean as much as “giant catamaran aluminum foil” – so do not expect too thoughtful explanations of what’s behind HTC ;)

HTC is in difficult times, simultaneously providing world class smartphones, but also miserable balances from now and put all hope in this campaign. The fact is that you have to do something, for outstanding hardware alone is not sufficient for the success of the company, as we have learned this year. It is a very oblique campaign, such as HTC itself acknowledges, too. But perhaps it is this courage that one has to apply, so as to bring a billion campaign on the way to pull carts and ultimately out of the dirt. I keep my fingers crossed and am now beside the new HTC devices also heavily looking forward to the campaign.

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