HTC launches billion-dollar marketing campaign - Telecom Trade

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14/08/2013

The importance of HTC in the smartphone market has recently suffered greatly. A billion-dollar marketing campaign is now to bring about a turnaround.

the One, the smartphone specialist HTC is one of the best current Android models in its portfolio. However, it runs the Taiwanese manufacturer economically anything about – until the end of July HTC had warned before the first loss in its history

.

To inspire more people back for its products, the company has now launched a huge marketing campaign with the slogan “Here’s To Change.” This is the first big blow of the new marketing chief Ben Ho and should not cost less than 1 billion dollars – the equivalent of the entire marketing budget of the previous year.

the media service Kress reported that the Taiwanese have committed no less than Hollywood superstar Robert Downey Jr. for the campaign. But he is to receive 12 million dollars in salary. Here you can see a first trailer.

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