The ailing manufacturer HTC has apparently pulled a prestige promising project on land, the Taiwanese to build the Google Nexus 10. For the financial turnaround plans to send to cheaper smartphones.
Google Nexus 10 | (c) Dealer
rumors that HTC is on hand as a producer for the new Google Nexus 10 condense. Now the Digitimes claims to have learned from circles of Asian suppliers that HTC is responsible for the next Google tablet. Supposedly HTC to build the offer from Google, the current Nexus 7, have knocked out, which is why Asus again was awarded the contract. Unsuccessful – - But now the Taiwanese company, which so far with the HTC Flyer only a single wants to put on the market tablet, but then slam
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Now it brings though usually much prestige and high volumes, if one may manufacture manufacturers as a Nexus model, but little income – after all, Google’s tablet and smartphones are available pretty cheap and therefore even easier subsidized by Google . The question then, is whether HTC with a possible Nexus 10 can create the financial turnaround. Here, you do, however, at the headquarters in Taoyuan no illusions and instead it uses a second new foothold. Affordable smartphones for the mass market
HTC has apparently realized that the focus in 2013 by the sole concentration on a top model like the HTC one has lain too little attention to the potentially much larger market for cheap gadgets. This is this year with good and cheap HTC smartphones are different, as a board member Cher Wang told Reuters. “Our problem last year was that we focused only on the flagship We have missed a large part of the middle-class market . ” In the future, would HTC both the expensive luxury class as well as the smartphone market between 150 and 300 operate Dollar equivalent, Wang said. “Both cylinders are running simultaneously,” said the manager. Currently, there are in the middle class of HTC Desire especially the 300 and the 500 Desire in Germany to buy.
More about: smartphone, tablet, Android Rumors, Nexus
Source: Digitimes, Reuters via The Verge
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